Practical AI training that helps your team use ChatGPT and Claude for real work.
I help businesses move beyond experimenting with tools like ChatGPT and Claude to use them confidently for everyday tasks, productivity and clear business purposes. I also support selected organisations with digital marketing strategy and projects.
How I help businesses use AI more effectively
Many businesses are experimenting with tools like ChatGPT and Claude but are still not sure how to use them confidently for everyday work or where they can deliver genuine business value.
I focus on three practical ways:
Practical AI training built around real work. Helping teams understand how to use ChatGPT and Claude more effectively for tasks such as research, content, proposals, meeting preparation and productivity.
AI implementation support. Identifying useful workflows, creating practical ways of working and helping businesses think through responsible use, data privacy and internal guidelines.
Digital marketing strategy and implementation. I continue to support selected businesses and organisations with digital strategy, campaigns, lead generation and hands-on project delivery.
Services
Strategic and hands-on digital marketing support for selected businesses and organisations that need clearer direction, stronger campaigns or additional specialist expertise.
Digital marketing strategy
Campaign planning and execution
Google Ads and Meta Ads support
Content planning and channel support
Ongoing review and optimisation
AI Training & Implementation
Digital Marketing Strategy & Implementation
Practical support to help businesses use ChatGPT and Claude more confidently, effectively and responsibly in everyday work.
Practical ChatGPT and Claude training
Training built around real business tasks and workflows
Prompting techniques that improve the quality of outputs
Identifying useful AI opportunities across everyday work
Responsible use, data privacy and practical AI guidelines
Follow-on implementation and support where needed
Selected results and experience
400K+ campaign clicks generated through global digital campaigns
4M YouTube campaign impressions and 200K+ video views
€50K fundraising target exceeded through digital campaign activity
30% growth in engagement across organic social channels
#1 trending event hashtag achieved for four consecutive years
5-star rated digital strategy workshops
Digital Experience Backed By
Real-World Results
My Experience
I bring over 30 years of marketing experience, including more than a decade specialising in digital marketing and working with businesses, teams and organisations at different stages of digital adoption.
My marketing background includes working with organisations such as AIB, Bank of Ireland, Ulster Bank, Diageo, Novartis and Trócaire, as well as SMEs and business owners.
A consistent strength has been my ability to simplify complex digital topics, make technology easier to understand, and turn ideas into practical ways of working.
Today, I bring that experience into my work with AI, helping businesses and teams understand how tools such as ChatGPT and Claude can be used confidently and practically in everyday work, while continuing to support selected organisations with digital marketing projects.
Book a discovery call to discuss how your team is currently using tools like ChatGPT or Claude, where AI could support everyday work, and whether practical training or implementation support would be useful.
I also continue to support selected businesses and organisations with
digital marketing strategy and projects.
Not sure where AI could make a practical difference in your business?
My Instagram
Let's connect
Contact me
phillip@philliptwyford.com
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